QR is a quick and effective way to capture and track data, but these codes have gotten a lot of bad press lately. Bashing a new technology for the bad execution plans is a little misguided. The trick about data collection is to find something of value to give in exchange for the information. Using QR as a quick link to a “Like” a brand on Facebook seems silly, why not just use the Facebook button?
Despite the bashing, QR code use in on the rise. Check out this recent Fast Company article. My favorite example is the dog walking firm Pet Check, which uses QR and GPS technology on smart phones to track a pet walking service.
A surprising market for QR code use is the legal industry. According to Vizibility, by September 2011
...85% of legal marketers surveyed were aware of QR code technology; 35% already use them; and a further 45% plan on using them in the next 12 months. That means 80% of legal professionals could be using QR codes inside a year. In the data-rich world of lawyers in the U.S., the codes are useful for marketing (so a simple advert can link to rich biographical data and contact info) and also enable a simple paper business card to link to a website, or transmit useful contact details directly to a prospective client’s cell phone.
Read more in our earlier post about QR codes here.