What would you do if, with one click, you could have an interested customer’s undivided attention?
Brands all over are trying to understand QR codes (those funny square graphics) and wondering what place they should hold in their overall marketing program. If you are wrestling with the same question, then think of it this way, as an opportunity to have an immediate, direct communication with your customer.
The fact is, it’s not even a click. QR codes are typically scanned by smart phone applications. The scanner reads the file, and most will automatically open the phone’s web browser to the page you have created for that code. No searching, no typing, no keyword SEO.
Smart phones are getting smarter, and have fast become a necessary tool for modern life. Apple led the way with the elegant (and expensive) iPhone, but service providers are breaking down financial barriers, so the cost of entry to become a smart phone user is turning into an non-issue.
Right now, QR codes are gaining traffic as people try out the “new toy” as they test their smart phones and see what is at the end of the QR link. As your team develops the next round of marketing, give serious consideration to including QR codes on your packaging, in-store merchandising, and advertising campaigns. Remember, the payoff for you is an uninterrupted message to a qualified customer.
Read how QR codes should be used for social media, here.