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Landing Pages: How to Calculate ROI to Connect Marketing & Sales

Landing Pages: How to Calculate ROI to Connect Marketing & Sales

Emily Caldwell, Feb 26, 2019

As marketers, we often have to prove that our efforts are worthwhile and contributing to the company's bottom line. Calculating the ROI is part and parcel to the process of proving our worth. Determining the ROI of landing pages is essential for improving lead quality, understanding visitor behaviors, and increasing conversion. Now, a high ROI can look different for many companies; there is no "one size fits all" approach to calculating it.

With that being said, if you're not using Google Analytics, then you don't know if your marketing efforts are really paying off. Marketing should always be in service of sales and a digital campaign that can prove its worth is an asset. Assessing the ROI of a landing page should always be a part of your campaign strategy, so you should have a member of your team that is familiar with Google Analytics (on our team, it's me!). In this article, I will go over how to determine if your landing pages are generating revenue for your company.

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